Thousands of fans of the Frog House on the Coast Highway in Newport Beach have rallied around their favorite surf shop, which may be in danger because of new city zoning laws that prohibit businesses in residential neighborhoods. The outpouring of support has generated optimism that the Frog House can remain at its current location, though its owner, T.K. Brimer, still faces a months-long rezoning process and ultimately needs the blessing of the City Council and Coastal Commission.
So why does the unassuming Frog House generate such passion from its customers?
“We’ve resisted change that swept the surfing industry,” says Brimer, who bought the store from the original owner 43 years ago. “We’re not controlled by clothing manufacturers that dominate surfing—it has bothered me, surfing is a sport, not a lifestyle.”
Brimer, who still surfs five days a week, has always kept his shop 70 percent hard goods (surfboards, wetsuits and impossible to find, kneeboards) and only 30% clothing.
“The average shop is exactly the other way around,” Brimer says. “There’s a ridiculously low mark-up on surfboards. The money is in the apparel. Other shops make a lot more money than I do, but they don’t get to surf as much.”
“Ever since I was a little boy, I wanted to own a surf shop when I grew up. I kept my eye on the prize. I loved the smell of the resin, the people who worked there. But I never wanted to own a clothing store.”
The Frog House carries the best in surf gear, and if he doesn’t have what you need Brimer will tell you where you can get it. Real surfers work at the Frog House and though the pay isn’t much, they love their jobs. On average, they stay 17 years (one employee has logged 29 years).
Open 9 a.m. to 7 p.m. Monday through Friday; 8 a.m. to 6 p.m. Saturday; 8 a.m. to 5 p.m. Sunday. 6908 W Coast Hwy. in Newport Beach. 949.642.5690.
A Second Commonwealth!
Downtown Fullerton’s fave nightspot, the Commonwealth Lounge, is celebrating its the opening of second location and new concept in Newport Beach tonight!
The modern-style supper club opened in the former Ten Waterfront restaurant (it’s had many incarnations, remember when it was Hooters and the Red Onion?) on the Balboa Peninsula.
Complimentary appetizers will be offered from 9 to 10 p.m. and happy hour specials will be available until midnight. Enjoy live entertainment by Uncommon Burlesque, samba/soulists Quetzal Guerrero & The Warriors and special guest DJs J-Heart and Bobby Soul. Free gift will be given to the first 50 guests.
The Commonwealth Lounge features American gourmet comfort food, 26 craft beers on tap, boutique wines by the glass and signature cocktails. Look for weekly promotions like Wine Wednesdays, Scissors & Silverware on Sundays and Local Nights on Mondays.
Commonwealth Lounge & Grill is at 2406 Newport Blvd, on the Peninsula. 949.675.4444.
The Latest from greer's oc
Casa Romantica Showcases Festival of Arts Legacy in New Summer Exhibition
Casa Romantica Cultural Center and Gardens is partnering with the Festival of Arts of Laguna Beach for a new summer exhibition celebrating the artists who helped shape Laguna Beach’s creative legacy.
“Through the Decades: Artists That Shaped the Festival…
Azure Day Party Debuts Sundays at The Bungalow Huntington Beach
The Bungalow Huntington Beach is launching a new weekly daytime series with Azure Day Party beginning Memorial Day weekend on Sunday, May 24. The weekly Sunday residency will bring Azure’s signature mix of house music, elevated hospitality and…
Newport Dunes Celebrates Memorial Day Weekend With Music, Movies, and More
Newport Dunes Waterfront Resort & Marina is kicking off the unofficial start of summer with four days of waterfront entertainment, family activities, live music, movies on the beach, and outdoor fun over Memorial Day Weekend, May 22 to 25.
Set…
Free Summer Dance Nights and Concerts Return to Segerstrom Center
Segerstrom Center for the Arts is bringing back its popular summer programming on the Julianne and George Argyros Plaza with free Tuesday Night Dance classes through August and Summer Sounds outdoor concerts starting June 12.
The all-ages dance series runs…
Follow Greer on Pinterest
from the blog
- 05.20.26 – Casa Romantica Showcases Festival of Arts Legacy in New Summer Exhibition
- 05.18.26 – Azure Day Party Debuts Sundays at The Bungalow Huntington Beach
- 05.18.26 – Newport Dunes Celebrates Memorial Day Weekend With Music, Movies, and More
- 05.17.26 – Free Summer Dance Nights and Concerts Return to Segerstrom Center
- 05.17.26 – CasaDami Teams Up With Gelato Paradiso for a Summer Dessert Flight
- 05.14.26 – 44 Women for Orangewood Luncheon in Newport Beach
- 05.13.26 – Riverdance 30 Brings a New Generation to Segerstrom Center
- 05.11.26 – Lido Theater Receives 2026 Preservation Award
- 05.08.26 – Bluewater Grill Celebrates 30 Years With Seafood Tastings and Holiday Specials
- 05.08.26 – Outpost Kitchen at South Coast Plaza Debuts Mother’s Day Menu
- 05.05.26 – Alabaster International Debuts in OC with ‘Her Light & Legacy’
- 04.29.26 – ILYA Welcomes Sunday Brunch to San Clemente
- 04.28.26 – Mastro’s Plans Mother’s Day Brunch in Irvine and Costa Mesa
- 04.28.26 – Mother’s Day Style: Matching Moments for Moms and Minis at Famous Footwear
- 04.27.26 – March for Babies Returns to Irvine May 2
- 04.25.26 – Classic Packards Take Center Stage in Newport Beach
- 04.23.26 – Spring Menu Arrives at The Park Club California
- 04.23.26 – SpiceQuest Brings the Heat Home
- 04.20.26 – Honda Center Serves Up Playoff-Ready Menu for Ducks Fans
- 04.17.26 – A Night of Fashion and Giving in Newport Beach
More Daily Doses
- 05.18.26 – Uncle Fluffy Brings Viral Japanese Cheesecake to Costa Mesa’s Triangle Square
- 05.17.26 – Champagnes Kitchen Expands to Huntington Beach
- 05.17.26 – Newport Beach TV Fest Returns With Star-Powered Lineup at Lido Theater
- 05.13.26 – Pure Salt Marks 10 Years With New Newport Beach Flagship
- 05.10.26 – A Coastal Spa Experience Arrives at Surf & Sand Laguna Beach
- 05.10.26 – Cozy Earth’s Cuddle Collection Brings Luxury Comfort to Corona del Mar
- 05.07.26 – Sweetgreen Opens at Irvine’s University Center
- 05.06.26 – Icons of Napa Valley Wine Dinner Returns to Henry’s Coastal Cuisine
- 04.29.26 – Mother’s Day Dining Across Orange County
- 04.29.26 – La La Land Kind Cafe Grand Opening at Irvine Spectrum
- 04.29.26 – J Ruby: A Colorful Creative Find in South Laguna
- 04.28.26 – A New Chapter for Zov’s in San Clemente
- 04.23.26 – David Spade Takes The Lido Theater Stage
- 04.20.26 – Arrive in Style. Leave the Driving to Us.
- 04.19.26 – Candace Bushnell Brings One-Woman Show to South Coast Repertory
- 04.18.26 – A Coastal Weekend of Wine, Food and Ocean Views
- 04.13.26 – An Evening of Connection and Compassion in Aliso Viejo
- 04.08.26 – A Mother’s Day Gathering with Costa Mesa History
- 04.06.26 – Spring in Full Bloom at South Coast Plaza
- 04.05.26 – Taste of Napa Comes to Huntington Beach and Returns to Napa Valley
